Based on the task and the analysis of the target audience, we provided the customer with a variant of speakers from all over the world for different budgets.
Together with the Yandex team, it was decided to focus on the candidacy of Ilya Prusikin, the leader of the Little Big group, whose clips have gained over a billion views on YouTube. The success of the team is not an accident. Few people know that Ilya studied to be a psychologist and his thesis is closely related to the informational influence on the masses.
After several days of negotiations, we received Ilya's consent to speak at the conference. However, he agreed to speak only with a moderator who would ask questions. Within a few weeks, we persuaded Ilya to perform solo and prepared a presentation for him ourselves.