Microsoft Case

Task
Microsoft Russia holds an event for key customers annually. Every year more and more interesting guests are invited to such events. The peculiarity of this project was that the customer already had several speakers in mind. It always helps to catch the direction for finding a suitable candidate.

After analyzing the task and the target audience, we have selected a speaker who will interest the guests of the event as much as possible and at the same time will not empty the budget.
Solution
We settled on the candidacy of Andrey Kurpatov, as one of the most popular intellectuals of the CIS, and even with experience in business development with the help of advanced technologies.

Andrey Vladimirovich spoke about how neuroscience helps to develop business. A pleasant surprise for the customer and guests was the use of materials from the annual Microsoft conference in the presentation.

After the performance, the guests signed Andrey Kurpatov's bestsellers and took pictures with the author as a souvenir.

According to the feedback results, the speaker received high marks for his performance.
Customer feedback:

Anastasia Koval
Experiential marketing lead Microsoft
"Many thanks to the BookSpeaker team for selecting excellent speakers for major industrial events. Selecting relevant headliners with inspiring topics for the business audience and working with the top management of Enterprise companies is not an easy task, but BookSpeaker playfully cope with such requests! Thank you and hope for further cooperation!"
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